Autonomic Materials — also known as AMI — has quickly become one of the leading forces in the coatings industry by leveraging an innovative technology platform that involves autonomic polymerization after a coating’s substrate has been ruptured. Scratching your head? Maybe this is easier: AMI works with coatings manufacturers to make paint that heals itself when it gets scratched. Read More...

As a new business venture, AMI asked Poccuo to work with them on every aspect of an identity and communications system that would help them establish an internationally stable brand. Poccuo worked with AMI to create a logo that is meaningful, recognizable, and scalable across media. Online, AMI needed to convey a wide range of information in any easily digestible and navigable manner — and needed to accomplish this in a way that presented the company as a distinct and cutting-edge player in the coatings industry. We focused on providing AMI with a clean presentation based around information architecture that would be logical to its core audiences. The site is standards compliant and all text has been refined to make it SEO friendly. Poccuo also worked with AMI on business cards, letterhead, and other print collateral.

Keywords: Branding, Copywriting, Flash, HTML/CSS, Identity Design, jQuery, Print Collateral, SEO, Strategy, Web Design