Since 1995, Polyvinyl Records has been putting out albums that shape the world of indie rock. Japandroids, Headlights, Aloha, Of Montreal, Ranier Maria, Matt Pond PA — all of these bands wear the Polyvinyl label. When Polyvinyl decided that its online image needed an overhaul, it called on Poccuo to research, plan, and design the new site. Read More...

Polyvinyl’s new virtual home is a user-friendly site that serves as a complete resource for the hungry fan. From audio clips to bios of every member in every band, polyvinylrecords.com reflects the idea that fans and bands alike are all part of one big family. Poccuo developed an intuitive information architecture that accounts for all of the data that Polyvinyl might want to include in its site, both now and down the road. This IA drove the user interface design, which strives to be user-friendly while enhancing PVR’s personality. Poccuo has also worked with Polyvinyl to design everything from album art with an indie-rock flare to identity-specific tear-sheet templates that allow the label to promote its latest releases in a clean, consistent, and efficient manner.

Keywords: Apparel, Branding, eCommerce, Information Architecture, Landscape Research, Packaging, Print Collateral, User Interface Planning, Web Design