Branding & Identity

Brand identity is more than a logo. It’s an encapsulation of your history, mission, values, and aspirations. It’s what separates you from the crowd.

Your identity begins with a name. We draw on research and strategy to help start-ups and evolving organizations find names that are compelling, singular, and equitable. In visual terms, your name is represented by a brandmark — and a brand is only as strong as its brandmark. We work with clients to develop marks and logotypes that are distinctive, memorable, scalable, and appropriate across a range of media and settings. These marks are extended to systems that clearly define how tone, color, and typography can combine to create a unified experience that tells your story.

A great brand identity is an asset that elevates your organization — and your bottom line. Poccuo’s branding and identity capabilities include: naming, marks and logotypes, and identity systems.

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Web Design & Development

At Poccuo, every website starts with a conversation. What’s your message? Who do you want to reach? Once we know where you’d like to go, we help you find the web presence that will get you there.

A successful website seems effortless. But don’t be fooled. When a website works, it’s a perfect balance of information architecture, design, writing, and development. Poccuo helps organizations strike that balance by combining each of these disciplines. This full-service approach ensures that every element — from site map to headline — blends to create a web presence that is user-friendly, visually dynamic, and driven by your message.

As technology changes and standards evolve, new opportunities emerge. Poccuo helps clients capture these opportunities and turn them into measurable results. Our interactive capabilities include: websites, content management solutions, interactive kiosks, online marketing materials, and other new media solutions.

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Print Communications

The secret to producing outstanding print materials is to avoid thinking about what they are. Instead, focus on what they do. This, at least, is the Poccuo philosophy.

At Poccuo, we don’t just want to tell your story. We want to tell your story in a way that captures the eyes and imaginations of your audience. This means that we construct every printed piece around a concept — an idea that integrates your identity, goals, and desire to separate your message from all the clutter your audience contends with every day. The end result? When someone picks up your ad, catalog, or poster, they see a message with a coherent and compelling idea behind it.

Trends get tired. But great ideas never do. And we’re willing to put that in print. Poccuo’s print capabilities include: advertising campaigns, annual reports, books and catalogs, marketing and promotional collateral, packaging, posters, and stationery systems.

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Writing & Editorial

Having a story is not enough. You need to tell it. And how you tell it has a lot to do whether your story will be noticed.

At Poccuo, we recognize that words are vital to your message. From concise taglines to extended descriptions of your organization’s history, the words that you choose reflect your identity and your personality. At Poccuo, we create copy that integrates smoothly and logically with the other aspects of your communications system to send a clear message to your audience. We think big (content, tone, scope) and small (comma usage, capitalization, spacing) to ensure that what you say is consistent, precise, personalized, and effective.

What separates success from mediocrity is attention to detail. Poccuo makes sure that when it comes to the written word, your details have been given plenty of attention. Our writing and editorial capabilities include: copywriting and copyediting for all media, slogan generation, and assessment of compatibility among every aspect of your communications system.